Sales Effectiveness Assessment Overview

The Sales Effectiveness Assessment (SEA) is a 2-week program that looks across an organization’s sales strategy, systems, staff, and skills. The SEA concludes with a management report outlining both identified challenges and solutions at a high level, with detailed insights into specific findings.

During the assessment ClozeLoop will review current documents, conduct interviews with stakeholders across the organization and provide insight into specific areas of your revenue organization that are unique to your company.

SEA Topics

Strategy

  • Market Segmentation

  • Personas

  • Product(s)

  • Pricing

  • Go To Market Channels

SYSTEMS

  • Sales Process

  • Pipeline Math

  • Tech Stack

  • Coaching + Pipeline Reviews

  • Playbook

STAFF

  • Competency Matrix

  • Hiring Rubric

  • Onboarding Program

  • Career Path

  • Manager Development

SKILLS

  • Team Training

  • Certification Paths

  • Discovery Calls + Demos

  • Demand Generation

  • Ongoing Development

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